Games in the App store for Apple's iPhone could are not currently rated by the ESRB but CEO Michael Gallagher is hoping that'll change soon:
Source: Kotaku
“We’ve been down this road before. We know how this goes and it’s wise for [Apple] to make steps in that direction so that this is addressed up front and there is an environment that is hospitable to children and families."
“It would be wise to do that, we would welcome the opportunity to work with them. We are reaching out to encourage that.”
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